Rise to New Levels of Greatness

Here in Italy, people tell a story called, "The Egg of Columbus." The story goes that after Christopher Columbus discovered the New World, he spoke with a group of noblemen who told him that if he had not done it, someone else would have eventually. They were trying to diminish the greatness of what he had accomplished. Columbus then supposedly reached for an egg and challenged them to stand the egg on its end on the table. None of them could do it.

Columbus then proceeded to take the egg and gently crack one end of it, flattening it out enough so it could stand on its end. The noblemen immediately responded that they could have done it. Columbus responded that yes, they could have done it, but they didn't. It is easy to accomplish a feat after someone else has already done it, but how many take the initiative to do it first? And how many take advantage of the experience and knowledge of another to learn for themselves?

4Life is full of egg-cracking innovators who are finding ways to do what others thought could not be done. But the great thing is that we can learn from them! At BIG Convention 2010, we will have the opportunity to see how others are taking their businesses to unprecedented levels, and how, with just the right information, you too can do the same. You will also be inspired to use your own creativity and insight to help you "set your egg on end" and figure out new and better ways to overcome any challenges you may have. Be Inspired to Greatness is this year's convention theme. Columbus did it and so can you!

"The Egg of Columbus" by Antonio Boggeri, 1933

If You Can See It, You Can Be It

Visualize the greatness you desire to achieve in your life.

As you know, the theme for this year's convention is BIG: Be Inspired to Greatness. And to help you get the most out of your convention attendance, we have introduced three elements of the theme: 1) Visualize what you desire; 2) Set a plan in motion; and 3) Make it happen.

Ask yourself this: Is there anything you do without visualizing it first? Of course, there are some things that seem automatic—like getting up out of a chair or walking across the room. But when you examine the process that your brain goes through to produce such an action, you'll see that it all begins with a thought. That thought then enables you to create an end result in your mind before you ever act on it. We truly believe that "if you see it, you can be it." This idea fits in perfectly with our favorite saying: Credendo Vides. Credendo Vides is Latin for "believing is seeing." We know that when you first believe in the power of your dreams, you can make them real.

Picture yourself right now in attendance at BIG Convention 2010 in Salt Lake City. Visualize yourself surrounded by other 4Life distributors, energized by the enthusiasm and power that is so unique to 4Life gatherings. See yourself discovering that one key thing that will help you take your business to the next level. Visualizing these things and then acting on them will help you achieve the desired results. We have seen this over and over in our own lives. Remember, "If you can see it, you can be it!"

Living the Dream

As 4Life executives, our job is to provide the vehicle by which distributors can realize their dreams. When two of our most valued employees decided to leave the corporate ranks to build their own 4Life businesses, it was easy to see that the 4Life dream is indeed real! Several years ago, Kevin Moore left his position as Premier Sales Manager to become a distributor, and recently, International Director of Field Development Leo Espinosa made the same move. As we talked with them, we knew that these were not casual decisions. Both had caught the vision of Together, Building People and wanted to be on the front lines as distributors. As sad as we were to lost them at the Home Office, we know it's a wonderful compliment that they want to experience 4Life science, success, and service from a distributor's point of view!

"I began working at the 4Life corporate office in 1999, when the company was still in its infancy. Six years later, I was serving as the Premier Sales Manager, co-hosting weekly opportunity meetings and corresponding with top distributors. One evening, I was giving a presentation on the Life Rewards Plan^™. Halfway through, the points that I was focusing on hit me like a bolt of lightning! That night I went home as the biggest 4Life convert ever. I tossed and turned and stared at the ceiling as I contemplated 4Life Transfer Factor^®, the incomparable Life Rewards Plan, the power of duplication, and residual income. During that restless night I truly realized that I was with the right company, who had the right products and the right timing. So I took a leap of faith and became a 4Life distributor. It was the best decision I have ever made in my career. I have discovered the limitless promise of international business."
Kevin & Courtney Moore, 4Life International Diamonds
Utah, USA
"In the past five years, my life has been greatly affected by 4Life. I've grown in my professional career and I've been blessed with wonderful opportunities. Most importantly, I've realized that reaching financial freedom and building a legacy for the future is absolutely possible. I recently decided that I had to change my course in order to achieve my dreams. And, who better than 4Life to help me do it? This company is firmly built on principles and values. 4Life Transfer Factor truly changes lives. The Life Rewards Plan has helped thousands of people worldwide reach their own financial goals, and also aid others in the same process. My new course is clear to me. I want to do what our 4Life leaders are doing! I trust the Lisonbees' vision, I trust our great 4Life executive team, and I trust my new distributor team and leaders. I have the full support of my wife and Jordanna, and above all, I trust God. With these resources and knowledge, I truly believe I will succeed!"
Leo & Jordanna Espinosa, 4Life distributors
Utah, USA

Convention 2010 Will Be BIG

We often hear people ask, "What is the secret to success?" If there was one thing you could do to increase your chances of being successful, what would it be? Of course, achieving success is about much more than making one single choice or taking one single action. But, if we had to choose one thing that would help a 4Life distributor on the road to success more than any other one thing, it would be this:

Come to BIG Convention 2010, September 8–11 in Salt Lake City, Utah.

We cannot think of any one choice you can make as a 4Life distributor that will have a longer lasting impact on your ability to succeed more than the choice to be a part of convention. We are still benefiting from so many of the things that we have learned at past conventions. We are still riding the wave of enthusiasm that can only be felt by being present at these events. We are still enjoying the warmth of love and friendships that can only be forged while experiencing convention together.

BIG Convention 2010 is going to be our best one ever! How can we say that? Because 4Life is bigger and better than ever! We challenge you to do whatever it takes to make sure you are in attendance. We know you won't regret it. And we promise you... it's going to be BIG. It will be BIG for your business. It will be a BIG part of your personal growth and development, and it will be BIG fun for all of us to be together again.

Visit www.4life.com/BIG10 to register, read details about the agenda and hotel accommodations, and plan your BIG convention weekend!