Wednesday, August 15, 2012

What Job Do You Do?

Recently, we read a great book entitled How Will You Measure Your Life? by Clayton M. Christensen. Clayton is one of the world's leading experts on innovation in business and in life. He is a professor at the Harvard Business School and a best-selling author. In this book, Clayton writes about principles which have made companies successful and he challenges his readers to apply those same principles to make relationships and families successful as well.

Clayton writes about the products and services a company offers and the process marketers go through to determine, "What job does this product do?" Clayton uses the example of a man who presented him with a collection of children's board games he had designed. Upon examining these games, Clayton came to the conclusion that there wasn't really anything special about them. It wasn't until the man shared that he was the father of young children who wanted to find short, fun games he could play with his children when he came home from work and didn't have a lot of time or energy to take on some of the longer, more complicated games they wanted to play. As soon as he understood the "job" that these games were designed to do, Clayton's entire outlook on their usefulness changed.

Think for a moment about the job you fulfill as a 4Life distributor. That answer may be a little different for you than for someone else. Perhaps you see your job as helping others support their health. Or, maybe your focus is to provide others with the opportunity to achieve financial freedom. Maybe your job combines both. Whatever it is that you do, it is important to identify your core purpose. By doing so, you will be more effective in getting the "job" done and enjoy greater satisfaction in fulfilling the purpose you have set out to perform.