Wednesday, November 18, 2015

Product Q&A with David Lisonbee

How do you come up with new product ideas?
Ideas are most often born out of prevailing health needs in the marketplace. I also often get ideas from my ongoing research about transfer factors and other promising nutrients.

What is your favorite aspect of the new product creation process?
I love watching the entire research and development process unfold. It's satisfying to see a product progress from mere research and data into something that we can put into people's hands to help changes their lives.

What is the most challenging aspect of the product development process?
It can be very challenging to navigate the regulations for different countries. Thankfully, we have a great team led by Chief Operating Officer Danny Lee and Vice President of International Product Registration Catherine Larsen. They work tirelessly to ensure that we can get products approved in as many countries as possible.

How are new products named?
It sometimes resembles the process of naming a new baby. You might not know the perfect name until the "baby" has arrived! In all seriousness, naming 4Life® products is a collaborative process. We like to have a name that reflects a key ingredient or benefit of the product itself. Often, we solicit the help of different departments to ensure we come up with the best name possible—and hopefully one that will be easily understood in other languages.

For example, I love the story behind 4Life Transfer Factor® RioVida® Tri-Factor® Formula. RioVida was born out of my research in Brazil and the amazing properties of the açaí berry. The name "RioVida" means "river of life" in Portuguese and reflects the bounteous benefits of the berries in the formula.

I hope you feel great pride in the quality of products you share with people throughout the world. Every 4Life product goes through hundreds of hours of research and testing to ensure you get the best every time.

Founder & Chairman of the Board

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